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Planned Giving

GW Alumnus Makes Giving Back a Priority

All our lives we’ll be proud to say, "We hail from GW!"

Keith Greene

Keith Greene has supported GW in a number of ways, including through gifts in his estate plan.

When Patrick M. Jones rewrote the “GW Fight Song” in the 1990s, he celebrated the Buff and Blue, but he might have had Keith Greene, BBA ’79, in mind. For 40 years, Greene has given his time to the George Washington University; it only makes sense that he’s also leaving a financial legacy to his alma mater.

“I attribute a lot of the success in my career to my education and experience as a student at GW,” Greene explains. “It’s been a priority for me to give back to the university the best I could — both through time commitment and philanthropic commitment — over the years.”

The New Jersey native came to GW for the opportunity to study in the nation’s capital.

“I had originally planned on being a ‘poli sci’ major and then become a lawyer and thought GW was the perfect place to make that happen,” Greene says. “However, after one year, I knew I wanted to switch over to the business school — and the rest is history!”

Oh, by George, we’re happy we can say, “We’re GW, here to show the way!”

Greene loved Washington so much that he never left. After graduation, he became a season ticket holder for men’s and women’s basketball games, and read the Hatchet whenever he passed through campus. Wanting to do more for his alma mater, Greene began volunteering. He hosted dinners with undergraduates, helped students prepare their résumés and hone their interviewing skills, and even guest-lectured on trends in human resources and ethical issues in the workplace. For the past 16 years, he has lived six blocks from campus in the West End community.

But Greene wanted to enhance his commitment, so he became a member of the board and executive committee of the GW Alumni Association and, philanthropically, joined the Colonials Club and Luther Rice Society. His love of GW basketball, his undergraduate experience, and professional development support prompted him to leave planned gifts to the Department of Athletics and Recreation, the GW School of Business, and the GW Career Center — three of his personal passions.

“As I advance through my career and think toward my retirement and how I want my estate to be disseminated,” says the market director for Gartner, “GW is at the top of the list, knowing that I have an ability to make an impact on other individuals in the same way the university had made an impact on me.”

Through four decades of engagement, Greene has undoubtedly had an impact on GW and its students. But when he’s not looking back, he’s looking ahead.

“What do I want my legacy to be?” asks Greene. “Part of my legacy is to give back to the university that helped me get where I am today — as a person and a professional.”

You bet he’s loyal to GW!

Create Your GW Legacy

Like Keith Greene, you can make a meaningful future gift to GW to recognize the university’s impact on your life. Contact Courtney Tsai, JD, CAP ® at 877-498-7590 or to discuss your giving options.

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A charitable bequest is one or two sentences in your will or living trust that leave to the George Washington University a specific item, an amount of money, a gift contingent upon certain events or a percentage of your estate.

an individual or organization designated to receive benefits or funds under a will or other contract, such as an insurance policy, trust or retirement plan

"I give to the George Washington University, a nonprofit corporation currently located at 1922 F Street NW, Washington, DC 20052, or its successor thereto, ______________ [written amount or percentage of the estate or description of property] for its unrestricted use and purpose."

able to be changed or cancelled

A revocable living trust is set up during your lifetime and can be revoked at any time before death. They allow assets held in the trust to pass directly to beneficiaries without probate court proceedings and can also reduce federal estate taxes.

cannot be changed or cancelled

tax on gifts generally paid by the person making the gift rather than the recipient

the original value of an asset, such as stock, before its appreciation or depreciation

the growth in value of an asset like stock or real estate since the original purchase

the price a willing buyer and willing seller can agree on

The person receiving the gift annuity payments.

the part of an estate left after debts, taxes and specific bequests have been paid

a written and properly witnessed legal change to a will

the person named in a will to manage the estate, collect the property, pay any debt, and distribute property according to the will

A donor advised fund is an account that you set up but which is managed by a nonprofit organization. You contribute to the account, which grows tax-free. You can recommend how much (and how often) you want to distribute money from that fund to GW or other charities. You cannot direct the gifts.

An endowed gift can create a new endowment or add to an existing endowment. The principal of the endowment is invested and a portion of the principal’s earnings are used each year to support our mission.

Tax on the growth in value of an asset—such as real estate or stock—since its original purchase.

Securities, real estate, or any other property having a fair market value greater than its original purchase price.

Real estate can be a personal residence, vacation home, timeshare property, farm, commercial property, or undeveloped land.

A charitable remainder trust provides you or other named individuals income each year for life or a period not exceeding 20 years from assets you give to the trust you create.

You give assets to a trust that pays our organization set payments for a number of years, which you choose. The longer the length of time, the better the potential tax savings to you. When the term is up, the remaining trust assets go to you, your family or other beneficiaries you select. This is an excellent way to transfer property to family members at a minimal cost.

You fund this type of trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. You can also make additional gifts; each one also qualifies for a tax deduction. The trust pays you, each year, a variable amount based on a fixed percentage of the fair market value of the trust assets. When the trust terminates, the remaining principal goes to GW as a lump sum.

You fund this trust with cash or appreciated assets—and may qualify for a federal income tax charitable deduction when you itemize. Each year the trust pays you or another named individual the same dollar amount you choose at the start. When the trust terminates, the remaining principal goes to GW as a lump sum.

A beneficiary designation clearly identifies how specific assets will be distributed after your death.

A charitable gift annuity involves a simple contract between you and GW where you agree to make a gift to GW and we, in return, agree to pay you (and someone else, if you choose) a fixed amount each year for the rest of your life.

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